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Case Studies

Receipts for delivering transformative results through innovation, strategy, and exceptional execution.

WW GRAINGER

America's largest source for Industrial Grade Supplies & Safety Products.

PROBLEM

WW Grainger was losing its online market share rapidly to its unusually fast growing competition. Site traffic and Sales were rapidly declining and abandonment rate was above norms.

RESULT

Usability issues were resolved, and new opportunities identified, leading to a complete redesign of the Cart & Checkout, Find & Shop, Order Management, and Keepstock experiences. Within 9 months, Grainger regained customers, saw repeat customer growth exceed expectations, and increased daily revenue by $2M.

Key Outcomes — W.W. Grainger

+$2,000,000 daily revenue within 9 months of launch
Cart & Checkout, Find & Shop, Order Management, and Keepstock fully redesigned
Repeat customer growth exceeded all forecast targets
Abandonment rate reduced to industry benchmark norms
Reversed a sustained, multi-year decline in online market share

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Express Fashion — Mobile Commerce UX/UI Design Case Study by Aygar Digital

Express Clothing

American fashion retailer with a sexy, vibrant brand that is all about the now and caters mainly to young men and women.

PROBLEM

Shopping with its existing mobile app felt disjointed and frustrating to Express shoppers. It also looked dated and lacked the exhilaration component!

RESULT

A brand-new Native Mobile Experience was designed to exceed shopper expectations with an exhilarating experience. Conversion rates skyrocketed, customer service calls dropped significantly, and CSAT scores surpassed anticipated KPI metrics.

Key Outcomes — Express Fashion

Conversion rates skyrocketed after native mobile app redesign
Customer service call volume dropped significantly
CSAT scores surpassed all anticipated KPI metrics
Replaced a dated, frustrating experience with a vibrant, exhilarating native app
Designed for a fashion-forward demographic at consumer scale

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GoGo In-Flight

Formerly known as Aircel, GoGo Inc., headquartered in Chicago, Illinois, is a provider of in-flight broadband internet services and other connectivity solutions for major airlines.

PROBLEM

Customers were failing to purchase passes before or during their flights to connect to the internet with their devices. Both passengers and flight crews were beyond frustrated, and the startup was unable to generate revenue from this much-needed application.

RESULT

Various usability issues were identified and resolved with new screens and flows. The new GoGo Inflight mobile app allowed all passengers to purchase a pass before or during their flights and connect online without any issues. Conversion rates skyrocketed, airlines began adopting the technology, and the startup positioned itself as a leader in the market shortly after launch.

Key Outcomes — GoGo InFlight

Conversion rates skyrocketed after full app and website redesign
All passengers able to purchase passes seamlessly before or during flights
Airlines began adopting the technology at scale post-launch
Startup positioned as market leader in in-flight connectivity
White-label SaaS model enabled rapid multi-airline deployment

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Allstate

One of the nation's largest insurance providers, offering a wide range of related products and services through multiple brands.

PROBLEM

Over time, Allstate evolved into a collection of brands, but their digital experiences became inconsistent and strayed from established brand guidelines.

RESULT

A new Design System was created to unify the digital experiences. It provided clear guidelines for product designers and developers, ensuring a consistent look and feel across the global Allstate brand.

Key Outcomes — Allstate

Enterprise Design System created to unify digital experiences across the global Allstate brand
Clear guidelines delivered for product designers and developers across all business units
Consistent look, feel, and behavior enforced across 10+ digital products
Design language aligned to established brand guidelines after years of drift

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Formxure

A tech startup aimed to create a desktop solution for construction professionals to boost sales and drastically reduce efforts in engineering, design, and material calculations.

PROBLEM

Construction companies worldwide were spending days, weeks, and even months estimating their work. Engineers were overloaded with real projects, while estimators often lacked CAD skills. CAD software was too slow and complex, costing the construction industry billions of dollars in lost time and inefficiency.

RESULT

A software application was designed to empower sales and estimators to create professional drawings with accurate estimates in as little as 30 minutes to a few hours, saving months of wait time and significantly reducing labor costs.

Key Outcomes — Formxure

Estimation time reduced from months → 30 minutes to a few hours
Professional drawings with accurate estimates generated by sales reps — no CAD expertise required
Significantly reduced engineering labor costs per project
Construction companies able to win more bids with faster, accurate proposals

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Brook Furniture

Provides businesses and consumers with an online platform to rent furniture nationwide.

PROBLEM

Brook Furniture had a 1% conversion rate, even with the help of the sales department. Analytics revealed extremely high abandonment rates and almost no repeat customers.

RESULT

Usability issues were identified, and a mobile-first experience was created with new screens and smart flows. Up-sell and cross-sell strategies were implemented, leading to a dramatic improvement in results. The conversion rate jumped from 1% to 40% in the same week after the launch. The abandonment rate was reduced to 0.5%, site-related customer service calls nearly vanished, and repeat customers grew consistently.

Key Outcomes — Brook Furniture