Good enterprise UX is helping people accomplish their goals
as easily as possible.
I start with the job: who the user is, what they're trying to get done, and what's making it harder than it should be. Listening, journey mapping, and simplifying flows are how I get there—then prototypes, design systems, and working closely with product and engineering so the experience holds up in the real world.
I've worked on greenfield products and on top of older platforms. Both require patience with constraints, clear documentation, and respect for the people who operate the system every day.
When AI shows up in a product, I treat it like any other feature: define the job, the happy path, the failure path, and what human review looks like. If it does not make the workflow clearer for the user, it does not belong in the release.
I do my best work when the problem is messy: many user types, competing priorities, real compliance, and a need for design that holds up from kickoff through launch.
Interviews, workshops, service blueprints, and prototypes so PM, design, and business stakeholders share the same picture of the problem before pixels multiply.
Components, patterns, and documentation that scale across products. Experience on global design systems and on one-off flows that still need to feel consistent with the brand.
Design specs, design QA, and post-launch tuning with product and dev partners. Comfortable in agile teams; my contribution is product and UX leadership, not writing production code.
Highlights from past client work. Names and metrics refer to those engagements; details and more case studies are on the portfolio.
UX leadership on Cart & Checkout, Order Management, and Find & Shop. Contributed to reversing market-share decline within nine months of launch (client-reported).
Mobile-first eCommerce redesign. Conversion moved from about 1% to 40% in the launch week; abandonment dropped to 0.5% (client-reported).
Pharmacist iPad app, POS flows, photo kiosk, and related in-store touchpoints. Heavy workflow, accessibility, and operational requirements typical of retail pharmacy.
Design systems, dashboards, intranet tools, and financial workflows across insurance, CPG, and rail. Cross-functional programs with long timelines and many internal users.
Mechanical engineering first
I studied mechanical engineering before moving into digital product. It left me comfortable with constraints, tradeoffs, and explaining complex things simply for non-specialists.
A long arc of platforms
Desktop web, early mobile, responsive, apps, kiosks, and design systems. Each wave changed the tools; the job stayed understanding users and shipping better product experiences.
Peak-season reality
Retail peaks taught me to design for store staff and support teams, not just the happy path in a prototype.
In-Store Photo Kiosk UX (Walgreens)
Touch-screen flow for in-store photo ordering and printing, from interaction model through production UI.
Brook Furniture mobile launch
Mobile-first rebuild where conversion improved sharply in the first week after launch. Good reminder that fixing the basics often beats adding features.
Outcomes over slide decks
I try to tie design choices to something measurable when we can: conversion, task time, support tickets, or adoption. When we can't measure yet, we make the hypothesis explicit.
I'm exploring principal product design and product management roles. If my background fits what you're hiring for, the easiest path is LinkedIn.
Connect on LinkedIn