Case Studies

Where Vision Meets Impact

Dive Into Our Success Stories delivering transformative results through innovation, strategy, and exceptional execution.

WW GRAINGER

America's largest source for Industrial Grade Supplies & Safety Products.

PROBLEM

WW Grainger was loosing its online marketshare rapidly to its unusually fast growing competition. Site traffic and Sales were rapidly declining and abondanment rate was above norms.

RESULT

Usability issues were resolved, and new opportunities identified, leading to a complete redesign of the Cart & Checkout, Find & Shop, Order Management, and Keepstock experiences. Within 9 months, Grainger regained customers, saw repeat customer growth exceed expectations, and increased daily revenue by $2M.

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Express Clothing

American fashion retailer with a sexy, vibrant brand that is all about the now and caters mainly to young men and women.

PROBLEM

Shopping with its existing mobile app felt disjointed and frustrating to Express shoppers. It also looked dated and lacked the exhilaration component!

RESULT

A brand-new Native Mobile Experience was designed to exceed shopper expectations with an exhilarating experience. Conversion rates skyrocketed, customer service calls dropped significantly, and CSAT scores surpassed anticipated KPI metrics.

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GoGo In-Flight

Formerly known as Aircel, GoGo Inc., headquartered in Chicago, Illinois, is a provider of in-flight broadband internet services and other connectivity solutions for major airlines.

PROBLEM

Customers were failing to purchase passes before or during their flights to connect to the internet with their devices. Both passengers and flight crews were beyond frustrated, and the startup was unable to generate revenue from this much-needed application.

RESULT

Various usability issues were identified and resolved with new screens and flows. The new GoGo Inflight mobile app allowed all passengers to purchase a pass before or during their flights and connect online without any issues. Conversion rates skyrocketed, airlines began adopting the technology, and the startup positioned itself as a leader in the market shortly after the launch of all apps and the new website.

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Allstate

One of the nation’s largest insurance providers, offering a wide range of related products and services through multiple brands.

PROBLEM

Over time, Allstate evolved into a collection of brands, but their digital experiences became inconsistent and strayed from established brand guidelines.

RESULT

A new Design System was created to unify the digital experiences. It provided clear guidelines for product designers and developers, ensuring a consistent look and feel across the global Allstate brand.

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Formxure

A tech startup aimed to create a desktop solution for construction professionals to boost sales and drastically reduce efforts in engineering, design, and material calculations.

PROBLEM

Construction companies worldwide were spending days, weeks, and even months estimating their work. Engineers were overloaded with real projects, while estimators often lacked CAD skills. CAD software was too slow and complex, costing the construction industry billions of dollars in lost time and inefficiency.

RESULT

A software application was designed to empower sales and estimators to create professional drawings with accurate estimates in as little as 30 minutes to a few hours, saving months of wait time and significantly reducing labor costs.

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Brook Furniture

Provides businesses and consumers with an online platform to rent furniture nationwide.

PROBLEM

Brook Furniture had a 1% conversion rate, even with the help of the sales department. Analytics revealed extremely high abandonment rates and almost no repeat customers.

RESULT

Usability issues were identified, and a mobile-first experience was created with new screens and smart flows. Up-sell and cross-sell strategies were implemented, leading to a dramatic improvement in results. The conversion rate jumped from 1% to 40% in the same week after the launch. The abandonment rate was reduced to 0.5%, site-related customer service calls nearly vanished, and repeat customers grew consistently.

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